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Social media tools have made brand building more affordable than ever. And during recessionary times, it’s been argued that the small business owner really can’t afford not to continuously work their brand. But do you really get what branding is and how it can improve your bottom line?
I admit, I struggled to define this one [...]
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Karri: What is the biggest mistake women make when they are marketing their business online? What is the one thing they should always be doing online that many in fact fail to do?
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You know how you get a song in your head and can’t get rid of it? I’ve had a song in my head for days now, except this time I don’t want to get rid of it. In fact, I might set it to Continuous Play. I’d be willing to bet a great many entrepreneurs [...]
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Over at Jessica Knows things got a little heated when Scott Stratten of un-marketing fame decided to give WAHMs a little video pep talk about marketing. Specifically, Scott talks about how “trumpeting” your WAHM status is pretty much a benign and pointless way to draw attention to yourself and your business. Unless of course you’re [...]
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