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Social media tools have made brand building more affordable than ever. And during recessionary times, it’s been argued that the small business owner really can’t afford not to continuously work their brand. But do you really get what branding is and how it can improve your bottom line? I admit, I struggled to define this [...]
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There is something compelling personality tests, isn’t there? We can’t resist them. Perhaps it’s their ability to help us look at ourselves through the lense of science or, depending on the quiz you take, pop culture. We all harbor the narcissistic need for a label, a persona, a type. It both makes us feel like [...]
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