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	<title>AlphaWAHM.com &#187; WAHM Marketing</title>
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	<description>Empowering Mompreneurs to Live Their Truth, Profitably</description>
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		<title>What is Branding and Why Does it Matter to WAHMs?</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/what-is-branding-and-why-does-it-matter-to-wahms/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/what-is-branding-and-why-does-it-matter-to-wahms/#comments</comments>
		<pubDate>Thu, 27 May 2010 12:00:15 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[Social media tools have made brand building more affordable than ever. And during recessionary times, it&#8217;s been argued that the small business owner really can&#8217;t afford not to continuously work their brand. But do you really get what branding is and how it can improve your bottom line?
I admit, I struggled to define this one [...]]]></description>
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		<title>Mompreneurs: Why It&#8217;s Important to Know Thyself</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/mompreneurs-why-its-important-to-know-thyself/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/mompreneurs-why-its-important-to-know-thyself/#comments</comments>
		<pubDate>Tue, 18 May 2010 12:00:34 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[personality tests in business]]></category>

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		<description><![CDATA[There is something compelling personality tests, isn&#8217;t there? We can&#8217;t resist them. Perhaps it&#8217;s their ability to help us look at ourselves through the lense of science or, depending on the quiz you take, pop culture. We all harbor the narcissistic need for a label, a persona, a type. It both makes us feel like [...]]]></description>
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		<title>Interview with Molly Gordon (Part III): In Marketing, One Size Fits None So Be Yourself</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/interview-with-molly-gordon-part-iii-in-marketing-one-size-fits-none-so-be-yourself/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/interview-with-molly-gordon-part-iii-in-marketing-one-size-fits-none-so-be-yourself/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 13:00:41 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[Molly Gordon]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Self Employment Telesummit]]></category>

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		<description><![CDATA[Karri: What is the biggest mistake women make when they are marketing their business online? What is the one thing they should always be doing online that many in fact fail to do?
Molly: The biggest mistake I see women (and men) make online is being too generic, too one-size-fits all. As a friend of mine [...]]]></description>
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		<title>What an English Frump Can Teach WAHMs About Marketing</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/what-an-english-frump-can-teach-wahms-about-marketing/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/what-an-english-frump-can-teach-wahms-about-marketing/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 17:39:56 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[WAHM Mind & Motivation]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[WAHM advice]]></category>
		<category><![CDATA[WAHM tips]]></category>

		<guid isPermaLink="false">http://alphawahm.com/?p=58</guid>
		<description><![CDATA[You know how you get a song in your head and can&#8217;t get rid of it? I&#8217;ve had a song in my head for days now, except this time I don&#8217;t want to get rid of it. In fact, I might set it to Continuous Play. I&#8217;d be willing to bet a great many entrepreneurs [...]]]></description>
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		<title>Authentic Marketing: Stop Patting Yourself on the Back</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/authentic-marketing-stop-patting-yourself-on-the-back/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/authentic-marketing-stop-patting-yourself-on-the-back/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 15:55:51 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[authentic marketing]]></category>
		<category><![CDATA[scott stratten]]></category>
		<category><![CDATA[unmarketing]]></category>

		<guid isPermaLink="false">http://alphawahm.com/?p=36</guid>
		<description><![CDATA[Over at Jessica Knows things got a little heated when Scott Stratten of un-marketing fame decided to give WAHMs a little video pep talk about marketing. Specifically, Scott talks about how &#8220;trumpeting&#8221; your WAHM status is pretty much a benign and pointless way to draw attention to yourself and your business. Unless of course you&#8217;re [...]]]></description>
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		<title>Are You a Mompreneur or a &#8230; Mouse Wife?</title>
		<link>http://alphawahm.com/wahm-topics/wahm-marketing/are-you-a-mompreneur-or-a-mouse-wife/</link>
		<comments>http://alphawahm.com/wahm-topics/wahm-marketing/are-you-a-mompreneur-or-a-mouse-wife/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 03:56:36 +0000</pubDate>
		<dc:creator>Karri Flatla</dc:creator>
				<category><![CDATA[WAHM Marketing]]></category>
		<category><![CDATA[WAHM Mind & Motivation]]></category>
		<category><![CDATA[being a housewife]]></category>
		<category><![CDATA[wahm]]></category>
		<category><![CDATA[work at home moms]]></category>
		<category><![CDATA[working from home]]></category>

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		<description><![CDATA[Get ready for a new WAHM moniker to hit the cyber streets. Are you ready for this? If you work from home online you&#8217;re not just a WAHM, you&#8217;re a &#8230; oh I can hardly get the words out &#8230; er, you&#8217;re a &#8220;mousewife.&#8221;
At least according to the UK syndication Mail Online. Too bad they [...]]]></description>
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