From the category archives:
Social media tools have made brand building more affordable than ever. And during recessionary times, it’s been argued that the small business owner really can’t afford not to continuously work their brand. But do you really get what branding is and how it can improve your bottom line?
I admit, I struggled to define this one [...]
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There is something compelling personality tests, isn’t there? We can’t resist them. Perhaps it’s their ability to help us look at ourselves through the lense of science or, depending on the quiz you take, pop culture. We all harbor the narcissistic need for a label, a persona, a type. It both makes us feel like [...]
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Karri: What is the biggest mistake women make when they are marketing their business online? What is the one thing they should always be doing online that many in fact fail to do?
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You know how you get a song in your head and can’t get rid of it? I’ve had a song in my head for days now, except this time I don’t want to get rid of it. In fact, I might set it to Continuous Play. I’d be willing to bet a great many entrepreneurs [...]
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